We test and optimize websites and landing pages to increase conversions.
Conversion Optimization is the process of evaluating why users are not converting on your website or landing page and then testing that hypothesis with creative solutions, like A/B testing. This product includes the Conversion Audit, an analysis of your current website or landing page, along with the detailed testing of a specific page. The A/B tests splits the website traffic between the current design and the new design. The result is recommended changes to the design elements that are tested with statistical confidence.
For example: Making the following changes to the text, colors and page layout will have a 30% lift in conversions at a 90% statistical confidence. This means if it costs $100 for each sale or lead then there is a 90% chance that with these changes, the cost per acquisition will drop to $70 dollars per sale or lead.
Every site is different but the average lift can range from 20% to 40% or more. Testing over time can increase the whole conversion funnel, doubling leads and sales.
- Lift conversions on your site or landing page
- Increase sales and leads
- Reduce the cost per acquisition for your paid advertising
- Gain insights about your users and prospective customers and learn how to market and sell to them